Eaton Creative Group Blog

Resonate With Different Generations of Buyers in the Marketplace

Tyrone R Eaton — Thu, 03 Mar 2022 23:50:07 GMT

One of the major things that modern-day advertisers struggle with in the digital era that we're now living in has to do with the age-old idea of generational marketing: that is, trying to sell the same products and services to two totally different groups of people who may not have much, if anything, in common.

Diversity in Marketing: Let's Talk Why and How

Tyrone R Eaton — Sat, 20 Jun 2020 17:52:33 GMT

The most important quality at the center of all successful marketing campaigns is and will always be a good story.

Increasing Consumer Engagement & Sales Through The Buyer Journey

Tyrone R Eaton — Fri, 19 Jun 2020 17:56:03 GMT

As you reopen for business, it may be your instinct to try to turn every potential customer from a “prospect” into a “buyer” as quickly as possible. What we need to remember is that people don’t actually think this way. They work hard for their money and want to make absolutely certain that it’s going to the right place before they ever even think about pulling out their cash or credit card.